NU-Ricks is the highest volume independent live music company in the SF Bay Area.


NU-Ricks enables artists to grow their networks, get on stage and build a performance resume all while making money while performing.


NU-Ricks can drive foot traffic to your venue. This leads to increased bar sales, better notoriety, and repeat customers


Ensure your artists gain the necessary exposure and notoriety they deserve. With our promotional strategies, you can be assured that your artist will be treated and promoted in the most professional of manners.


#NUArtist: RGLR. Nate

RGLR. Nate is, in his own words, “regularly irregular”. Born in 1996 in Vallejo, CA, his rap style has a laid-back R&B influence that is both relaxing and easy to groove to. Fans of Frank Ocean and Childish Gambino should especially check out his music! He’ll be opening for HBK Skipper on April 8th in Oakland. Listen to his latest track here:

Purchase tickets here: HBK Skipper Live in Oakland 4/8/18

#NUArtist: Mu

Mu is a San Jose rapper with a flow he accurately describes as “spazztastic”. He raps circles around whatever beat is behind him. Combined with thoughtful lyrics, Mu’s tracks bring to mind Kendrick Lamar. He’ll be opening for Show Banga this Sunday in Oakland! Check him out here:

Get tickets here: Show Banga Live 3/11/18

#NuArtist D’Wyze of The Bums

D’Angelo “D’Wyze” Smith was born and raised in Oakland, California. D’Wyze is 1/2 the group of The Bums. His fluid flow of rapping is attention getting and keeps the listener captivated! He raps about real life struggles and gives his audience something to relate too. D’Wyze spits game and isn’t afraid to shed knowledge on his listeners. Come and vibe with him on 2/16 in San Jose Back Bar opening up for Loverance!

D’Wyze. O-High Playa To Spit from D Angelo D’Wyze Smith on Vimeo.

#NUArtist: Kenny Maxx


Born in Berkeley and raised in Richmond, Kenny Maxx has been in the rap game since 1989. Rap started as a family affair with his cousins, but he later went solo. Kenny’s old-school West Coast rap style fits well in the Bay Area hip-hop scene and is reminiscent of artists like Too $hort. Catch him opening for Nef the Pharaoh in Oakland on Sunday, 12/10! Listen to his music here:

#NUArtist: Lil Ricky

Lil Ricky is a heartfelt rapper with a lightning-fast flow who writes about personal struggles and life on the street. The serious topics covered in his tracks as well as his husky voice bring to mind J. Cole. He’ll be opening for Husalah in Oakland this Saturday! Check him out here:

#NUArtist: O-Ak Coole

O-Ak Coole, an artist and producer from Oakland, switches seamlessly between quick bouncy rap and catchy Auto-Tuned melodies. Destined for the radio, his music is reminiscent of Lil Yachty, iLoveMakonnen, and Lil Uzi Vert. His name stands for:

K.ush ……… Coole”

Catch him performing with Husalah on 12/2 in Oakland! Check out his music below: